Everyday we spend 10-20 minutes trying to decide what to watch and what to eat.

 

Both experiences are tedious journeys through tiny pictures and endless scrolling. It’s not only frustrating but also really boring.

What if we got fullscreen vertical video and give humans some swiping choices in four direction like YES, NO, MAYBE and SEEN? Not only do we find things faster, it’s also much more fun!

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And what if important institutions in our democracy like newspaper publishers and broadcasters could earn extra revenue because what we are swiping half of the time is paid video teasers for films and series and recipe videos from grocery brands?

To us this looks like a win-win-win situation for users, publishers and advertisers.

It’s advertising as a service.

It's ads people love to use.